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  • Cannabis Industry Singled Out?

    mj indoorgrowMason County PUD#3's new rate schedules have members of the I-502 Industry concerned. The members feel they have been singled out, and will have the highest PUD electrical rate structure levied on them.  The I-502's are not asking for special treatment, just equal treatment given… Read More +

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  • Audit: Room For Improvement On Welfare Benefits

    olympiaA state audit of the Department of Social and Health Services' food and financial assistance programs to low-income residents found the state could save or recover an estimated $1 million in benefits paid out to people who are ineligible because they either make too much money… Read More +

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  • Sherman, Baldwin Dig At NFL In Press Conference

    lynchbaldwin nflWith the help of a cardboard cutout, the Seattle Seahawks' Richard Sherman and Doug Baldwin took digs at the NFL during a news conference on Tuesday after the league issued a $100,000 fine to teammate Marshawn Lynch for not speaking to the media. Sherman and Baldwin made mention of everything

    Read More
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People Swap Devices 21 Times Per Hour, Study Says

b_250_0_16777215_00_images_obgrabber_2014-01_197289b157.jpgiStockphoto/Thinkstock (LONDON) -- The British unit of advertising buyer OMD found that the average person changes their attention from one device to another about 21 times per hour. The media agency's year-long research project into the future of England's consumers has prompted some calls for shorter advertisements.

According to England's Campaign Magazine, OMD's research found that respondents were asked to report which devices they used during the course of one hour. On average, including cell phones, tablets and laptops, their attention switched about 21 times.

Despite the overwhelming use of various devices, 95 percent of the study's respondents also had the television on for the entire hour.

Researchers told Campaign that the average consumer is "always one reach away from distraction." Brands, they say, should begin looking into shorter adds to retain the attention of the consumers.

Copyright 2014 ABC News Radio

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