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  • KMAS To Broadcast Highschool Football

    football highschoolOne week until highschool football season starts and Newsradio 1030 AM KMAS, in conjunction with OlySports.com, will expand their high school football coverage for the 2014 season to include Shelton High School football and four prime matchups featuring Thurston County… Read More +

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  • No-Pot City Takes Aim At WA Pot Law

    MJ med2A judge on Friday is expected hear arguments over whether cities in Washington can ban marijuana businesses that are allowed under state law, in a case that could have big implications for Washington's experiment in legal weed. A man who… Read More +

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  • Raiders Over Seahawks 41-31

    hawsktextgradRookie Derek Carr threw three touchdown passes to make a case he should be Oakland's starting quarterback, and the Raiders wrapped up the preseason with a 41-31 victory Thursday night over the Seattle Seahawks. Carr was almost perfect in the start in place of Matt Schaub, completing 11 of 13 passes for 143 yards, and led Oakland (2-2) to four touchdowns in four drives.

    Read More
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People Swap Devices 21 Times Per Hour, Study Says

b_250_0_16777215_00_images_obgrabber_2014-01_197289b157.jpgiStockphoto/Thinkstock (LONDON) -- The British unit of advertising buyer OMD found that the average person changes their attention from one device to another about 21 times per hour. The media agency's year-long research project into the future of England's consumers has prompted some calls for shorter advertisements.

According to England's Campaign Magazine, OMD's research found that respondents were asked to report which devices they used during the course of one hour. On average, including cell phones, tablets and laptops, their attention switched about 21 times.

Despite the overwhelming use of various devices, 95 percent of the study's respondents also had the television on for the entire hour.

Researchers told Campaign that the average consumer is "always one reach away from distraction." Brands, they say, should begin looking into shorter adds to retain the attention of the consumers.

Copyright 2014 ABC News Radio

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