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  • Jeff And Dale Take Ice Bucket Challenge

    icebucketDale Hubbard and Jeff Slakey of the Daybreak Show on KMAS News Radio get iced for a good cause - fighting Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease. They challenged Port of Shelton Executive Director John Dobson;… Read More +

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  • Raiders Over Seahawks 41-31

    hawsktextgradRookie Derek Carr threw three touchdown passes to make a case he should be Oakland's starting quarterback, and the Raiders wrapped up the preseason with a 41-31 victory Thursday night over the Seattle Seahawks. Carr was almost perfect in the start in place of Matt Schaub, completing 11 of 13 passes for 143 yards, and led Oakland (2-2) to four touchdowns in four drives.

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McDonald's Counts on Coffee to Boost Sales

b_250_0_16777215_00_images_obgrabber_2014-01_6393701cf0.jpgMcDonald's (NEW YORK) -- McDonald's is looking to coffee to help increase its sales in the United States. The food chain prioritizes delivering "a gold-standard cup of coffee with every visit," as detailed in a memo obtained by Bloomberg. The memo outlines the company's strategy for 2014 to 2016 and detailing that the chain hopes to rival coffee retailers.

In a webcast for restaurant owners, they said they wanted to be the "envy" of competitors and that Starbucks was leading the "coffee wars." Howard Penny, managing director at Hedgeye Risk Management LLC, tells Bloomberg that McDonald's is trying to look and feel more like Starbucks, bringing them into territory that may hurt them in the long run since their focus is on food, not beverages.

Earlier in January, the fast-food chain reported profits were stagnant and same-store sales in the U.S. fell 1.4 percent in the fourth quarter. Nearly five years ago, the company launched its McCafe menu, which offers cappuccino, lattés, and iced and hot mocha.

The options provide a quick, cheap caffeine fix for consumers, but many franchises were reluctant to be part of McDonald's initial plan, which included pricey remodeling costs and espresso machines to transform the restaurants into locales that emulated the cafe experience.

Copyright 2014 ABC News Radio

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