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  • Green Diamond Makes Large Land Buy In Ore. - Hires Manager

    GDRC-ORG-BuyElsbreeGreen Diamond Resource Company President Douglas Reed today announced that the company has purchased approximately 600,000 acres of timberland in South Central Oregon from JWTR LLC of Klamath Falls, Ore. With this acquisition, Green Diamond Resource Company owns and manages over… Read More +

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  • Boeing Delivering 747-8 To Air China

    Boeing747-8Boeing is delivering a 747-8 Intercontinental to Air China on Monday in Everett. The company says Air China is the first carrier in Asia to operate the Intercontinental, its longest passenger jet. The airline has ordered five of the jetliners to… Read More +

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  • High School Football Scores

    football highschoolOlympia 38, Timberline 6 - Ingersoll Stadium. Blazers (1-1 4A Narrows, 2-2 overall); Bears (2-0 4A Narrows, 3-1 overall). Olympia: Isaiah Brooks – 130 yards rushing, 3 TDs; Kaden Wilson – 2 TDs (1 rush, 1 pass).

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McDonald's Counts on Coffee to Boost Sales

b_250_0_16777215_00_images_obgrabber_2014-01_6393701cf0.jpgMcDonald's (NEW YORK) -- McDonald's is looking to coffee to help increase its sales in the United States. The food chain prioritizes delivering "a gold-standard cup of coffee with every visit," as detailed in a memo obtained by Bloomberg. The memo outlines the company's strategy for 2014 to 2016 and detailing that the chain hopes to rival coffee retailers.

In a webcast for restaurant owners, they said they wanted to be the "envy" of competitors and that Starbucks was leading the "coffee wars." Howard Penny, managing director at Hedgeye Risk Management LLC, tells Bloomberg that McDonald's is trying to look and feel more like Starbucks, bringing them into territory that may hurt them in the long run since their focus is on food, not beverages.

Earlier in January, the fast-food chain reported profits were stagnant and same-store sales in the U.S. fell 1.4 percent in the fourth quarter. Nearly five years ago, the company launched its McCafe menu, which offers cappuccino, lattés, and iced and hot mocha.

The options provide a quick, cheap caffeine fix for consumers, but many franchises were reluctant to be part of McDonald's initial plan, which included pricey remodeling costs and espresso machines to transform the restaurants into locales that emulated the cafe experience.

Copyright 2014 ABC News Radio

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