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  • Reclamation Ridge Brush Fire

    fire ridge1Monday, July 28, 2014 around 3:15pm Central Mason Fire & EMS was toned for the report of a small 4 X 4 ft. brush fire on Reclamation Ridge behind Lakeland Village in Allyn, WA. Upon arrival crews found an approximate… Read More +

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  • Robbers Hit 5 Banks In 8 Days

    cop lights dayAuthorities are looking for a trio of robbers they say have hit five banks in eight days this month in Pierce and south King counties. The Tacoma News Tribune reports Tuesday that three men are in their 20's. The… Read More +

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  • Galaxy 3-0 Win Over Sounders

    Sounders logoLandon Donovan assisted on Gyasi Zardes' goal in the eighth minute, then scored off a rebound 10 minutes later and led the Los Angeles Galaxy to an impressive 3-0 win over the Seattle Sounders on Monday night. Donovan and the Galaxy won for the fourth time in six matches and handed the Western Conference-leading Sounders one of their worst home MLS losses in franchise history.

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McDonald's Counts on Coffee to Boost Sales

b_250_0_16777215_00_images_obgrabber_2014-01_6393701cf0.jpgMcDonald's (NEW YORK) -- McDonald's is looking to coffee to help increase its sales in the United States. The food chain prioritizes delivering "a gold-standard cup of coffee with every visit," as detailed in a memo obtained by Bloomberg. The memo outlines the company's strategy for 2014 to 2016 and detailing that the chain hopes to rival coffee retailers.

In a webcast for restaurant owners, they said they wanted to be the "envy" of competitors and that Starbucks was leading the "coffee wars." Howard Penny, managing director at Hedgeye Risk Management LLC, tells Bloomberg that McDonald's is trying to look and feel more like Starbucks, bringing them into territory that may hurt them in the long run since their focus is on food, not beverages.

Earlier in January, the fast-food chain reported profits were stagnant and same-store sales in the U.S. fell 1.4 percent in the fourth quarter. Nearly five years ago, the company launched its McCafe menu, which offers cappuccino, lattés, and iced and hot mocha.

The options provide a quick, cheap caffeine fix for consumers, but many franchises were reluctant to be part of McDonald's initial plan, which included pricey remodeling costs and espresso machines to transform the restaurants into locales that emulated the cafe experience.

Copyright 2014 ABC News Radio

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wspd1pio - Update: The westbound lanes of SR-510 at Mullen Rd have been reopened.

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