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  • City's Poverty Task Force Falls Short Of Members

    sheltoncityCommunity Development Director Steve Goins asked the City Commission to reconsider requirements for potential task force members. Goins requested Resolution 1065-0414 be modified to reduce the wording from ‘seven members’ to ‘five to seven members’ to get the task force moving.

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  • Blue Angels Return

    blueangelsAs the Blue Angels return to Seattle for Seafair, so do Interstate 90 bridge closures. The state Department of Transportation is reminding motorists that the I-90 bridge over Lake Washington will be closed as the Blue Angels practice twice on Thursday… Read More +

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  • Lynch's Absence Means Opportunities In Seattle

    seahawks blueThe absence of Marshawn Lynch from Seattle Seahawks training camp means opportunity for Robert Turbin and Christine Michael. Turbin and Michael were already going to get the bulk of the work during the preseason with Lynch being prepped for the grind of the regular season. But with Lynch holding out, Turbin and Michael are getting a greater opportunity to show they can handle the load.

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Sochi Olympics: Companies Already on the Prowl for Future Pitchmen

b_250_0_16777215_00_images_obgrabber_2014-02_4fb7b16360.jpgJoe Scarnici/Getty Images for USOC (NEW YORK) -- U.S. slopestyle snowboarder Sage Kotsenburg just won Olympic gold on Saturday, and companies are already expressing interest in signing him up for endorsement deals. Robert Tuchman, president of sports and entertainment marketing company Goviva, said he has already fielded calls from three different companies inquiring about the 20-year-old snowboarder, who was a relative unknown just last week.

Olympic "rookies" could make as much as $250,000 to $500,000 for major endorsement deals, Tuchman said. Tuchman, who declined to reveal the names of his Fortune 1000 clients, said the companies that expressed interest are food-based consumer product manufacturers in beverages and snacks. The firms are inquiring about pricing options for complete endorsement deals for advertising campaigns and marketing event appearances, he said.

"They want to strike now while the iron is hot," Tuchman said.

With only a few days into the Winter Olympics in Sochi, Russia, companies are likely actively courting athletes who have barely started competing. Tuchman said alpine skier Mikaela Shiffrin and Gracie Gold, who already each have their own Sports Illustrated covers, are among the up-and-coming athletes with the best opportunities in endorsements if they have "solid" performances at the Olympics.

"They are definitely being closely watched by companies interested in having an Olympian endorse their product," Tuchman said. "Both have everything a brand could want. Now they just need to perform well."

The companies that are ready to make deals are often large family-friendly brands, including McDonald's, Kraft Foods Group and Procter & Gamble Co.

But as the new talent is ushered in, it's out with the old -- at least if the "old" don't win medals or reach high scores.

Speedskater Shani Davis, 31, appearing for the fourth time in the Olympics, has had deals with AT&T, McDonald's, Ralph Lauren, Deloitte and United Airlines. Though he has two gold medals and two silver medals under his belt, the Chicago native finished 24th in the 500-meter long-track race on Monday.

Snowboarder Shaun White, 27, the two-time Olympic gold medalist who pulled out of his slopestyle event on Saturday, has had a deal with BFGoodrich Tires and snow gear company Burton.

Skier Bode Miller, 36, has worked with Austrian ski company Atomic and mega-sports gear company Nike.

Tuchman said deals for those three athletes can range from $500,000 to $1 million.

They "need to have good showings to extend their deals with their companies," Tuchman said. "If they do, they will solidify their names with Olympic greats like [swimmers] Michael Phelps, Mark Spitz and [ice hockey player] Mike Eruzione. This insures a lifetime of endorsement opportunities for them."

Copyright 2014 ABC News Radio

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