Mostly cloudy

57°F

Shelton, WA

Mostly cloudy
Humidity: 74%
  • Vice-President Of The Shelton School Board Resigns

    carnahanA special meeting of the Shelton School district was held Wednesday night and the agenda consisted of a discussion of the school board, followed by an executive session. Board President Brenda Hirshi reminded those in attendance the session was a "Special… Read More +

  • 1
  • Trial For Teen Accused Of Killing Bremerton Girl

    gavel2Kitsap County prosecutors expect the trial to proceed for a 17-year-old boy accused of killing a 6-year-old Bremerton girl. Senior Deputy Prosecutor Kelly Montgomery said Wednesday that lawyers for Gabriel Gaeta are expected to agree he is competent to stand trial.… Read More +

  • 1
  • Baldwin Optimistic About Seahawks Moving Forward

    baldwinDoug Baldwin was about to board the charter bus last Friday when he got word Seattle had traded Percy Harvin. Two days later, he sat in a St. Louis locker room after one of the best games in his career answering questions about whether he was involved in a preseason scuffle with Harvin. Baldwin and the Seahawks are ready to put the Harvin conversation in the past.

    Read More
  • 1

Sam Adams Defends Ad Omitting ‘God’ Reference

b_250_0_16777215_00_images_obgrabber_2013-07_095f2bc950.jpgScott Eisen/Bloomberg via Getty Images(NEW YORK) -- Boston Beer Company, which owns the Samuel Adams beer brand, is defending the omission of the reference to God in an ad featuring words from the Declaration of Independence. In the ad an actor says, “All men are created equal, that they are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.”

The Declaration of Independence states ”…that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

In a statement, the Boston Beer Company says it was just trying to follow a code implemented by the trade group, The Beer Institute, which based in Washington, D.C., and represents 2,800 breweries.

“The Beer Institute Advertising Code says, ‘Beer advertising and marketing materials should not include religion or religious themes,’” the company said in a statement provided to Fox News. “We agree with that and try to adhere to these guidelines. While we understand your objection to the omission of the phrase ‘by our creator’ in other circumstances (after all, they occur in the Declaration of independence which Samuel Adams signed and helped author) we believe it would be outside our industry guidelines to invoke those religious words in a beer commercial.”

A spokesman for The Beer Institute explained, “Brewers are committed to a policy and practice of responsible advertising and marketing, and the Beer Institute’s Advertising and Marketing Code is a model of responsible industry self-regulation.”

“While our guidelines for brewers and beer importers have evolved over time to meet the country’s evolving social, commercial and technological norms, the premise of these guidelines has remained unchanged -- to ensure that brewers and beer importers market and advertise their products responsibly and to adults of legal drinking age,” according to a statement provided by Christopher Thorne, the Beer Institute’s vice president of communications.

“The Beer Institute’s Advertising and Marketing Code does say that beer advertising and marketing materials should not employ religion or religious themes,” the Institute’s statement continued. “It also says that brewers should use the perspective of the reasonable adult consumer of legal drinking age in advertising and marketing their products. Ultimately, what determines adherence to the Advertising and Marketing Code is whether someone is using religion or religious themes to promote their beer in a way that would offend a reasonable adult consumer of legal drinking age.”

The institute’s Ad and Marketing Code allows for review of any public complaints by a third-party panel, the Code Compliance Review Board.

“This independent panel is empowered to render judgments on whether particular ads are in violation of the Ad and Marketing Code,” the Institute explains.

Copyright 2013 ABC News Radio

  1. Environment
  2. Recreation

Tweets

GET529Plan
GET529Plan - "One way we can help increase the number of college graduates in our country is to help people save" #waedu ow.ly/D7WGM

Retweeted 5 hours ago

wsdot_tacoma
wsdot_tacoma - Cleared: Collision on I-5 NB near Dupont at mp 118

5 hours ago

wsdot_tacoma
wsdot_tacoma - Collision on I-5 NB near Dupont at mp 118. The left lane is blocked.

5 hours ago

wsdot_tacoma
wsdot_tacoma - We're clear to the shoulder on the SB I-5 exit to NB US 101 in Olympia.

5 hours ago

Public Notices