Twinkies Make Official Nationwide Return to Store Shelves
(NEW YORK) -- Twinkies make their official nationwide return to retailers on Monday, marking their first appearance since they were pulled from shelves in November. The snack's triumphant re-emergence was made possible by the private equity firms Apollo Global Management and Metropoulous & Co., which struck a $410 million deal with Hostess Brands when it filed for Chapter 11 bankruptcy.
In taking over the iconic snack brand, the firms have ensured that not only Twinkies would be back for mass consumption; CupCakes, Donettes, Zingers, HoHos and Ding Dongs will also go on sale nationwide on Monday as well.
The new Twinkies have some differences from the original tried and true formula that fans have come to know and love. The snack's shelf life has extended to 45 days, almost three weeks longer than the 26 days the former Twinkie was supposed to stay fresh.
"America wanted Hostess back -- they wanted the original. Very soon consumers will once again be able to enjoy Twinkies, CupCakes and other great Hostess snack cakes. A comeback by any other name could never be as sweet," Daren Metropoulos, principal of Metropoulos & Co., said in a statement to ABC News in June upon the news of the snacks' highly anticipated return.
Some stores -- like Wal-Mart -- broke the spongy cake embargo set for July 15 and put the cream-filled treats on their shelves earlier than the company called for. Twinkies were available in 1,600 of Wal-Mart's U.S. stores by Friday night, reported the New York Daily News.
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