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  • SR3 Widening/ Belfair Water System Update

    SR3wideprojKaren Boone, Washington State Department of Transportation (WSDOT) engineer/project manager gave an update on State Route 3 widening project. According to Boone, the WSDOT is "ready to go" ... as soon as all of the utility relocations are completed. Both the… Read More +

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  • Mariners To Be Aggressive Adding Bats In Offseason

    mariners logo5After narrowly missing the postseason, the Seattle Mariners say they will raise payroll in 2015 and aggressively pursue offense during the offseason. General manager Jack Zduriencik and manager Lloyd McClendon spoke Tuesday, two days after Seattle concluded an 87-75 season. The Mariners finished one game behind Oakland in the AL wild card standings.

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Kate’s Dress Sells Out After Baby Photos Released

b_250_0_16777215_00_images_obgrabber_2013-08_98ffe91f6e.jpgMichael Middleton/WPA Pool/Getty Images (LONDON) -- The maternity dress worn by Kate Middleton, the Duchess of Cambridge, in her latest photo with the royal baby and Prince William sold out within hours of the release of the family portrait. Cecile Reinaud, founder of Séraphine, said she was honored, once again, that the duchess chose her company’s fuchsia knot front dress, which retails for $79, for the official family photograph.

The new mother was seen previously in fashion by British company Séraphine, shopping in the brand’s “Renata” polka dot dress, which retails for $79, when she was still pregnant. Three weeks ago, the new mother was photographed arriving at her parents’ home wearing  Séraphine’s blossom knot front lavender dress.

The company’s customer A-list includes Angelina Jolie, January Jones, Jessica Alba, Jennifer Garner and Kate Hudson, but none seem to have attracted the same viral attention as images of the duchess.

Images in the media showing Kate wearing the two dresses have led to a spike in Séraphine’s sales of over 100 percent in July, the company says. Both dresses sold out within hours of the photos being distributed.

“We heard rumors online that an official royal family photo was going to be released imminently, so we were on the look out to see what her next outfit would be and hoped it would be Seraphine,” she said. “We saw the picture go live online overnight and are absolutely honored and so happy to see her in another one of our dresses!”

The company touts the dresses worn by Kate on its website, stating the tag-line “as worn by the Duchess of Cambridge,” and the advertising seems to be working. There is a waiting list for customers hoping to buy the same dresses. When ordering the fuchsia dress, the website informs patient customers: “Due to high popularity of this style, please be advised that orders will be dispatched week commencing 16th of September.”

The 10-year-old company has stores in London and France while the website serves customers in over 20 countries, including the U.S.

Though many companies have tried to capitalize on the “Kate effect” marketing goods related to her pregnancy, only a handful have been able to market from the few public appearances of the royal family since the “royal birth.”

The first public appearance of Prince George leaving the hospital in a swaddled blanket led to the website crash of the blanket manufacturer, aden + anais of Brooklyn, N.Y.

Copyright 2013 ABC News Radio

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