Cloudy

50°F

Shelton, WA

Cloudy
Humidity: 86%
  • 1

Nike Celebrates 25 Years of 'Just Do It' with New Campaign

b_250_0_16777215_00_images_obgrabber_2013-08_6fa62fbd1b.jpgPhoto by Getty Images(NEW YORK) -- After 25 years of redefining the athletic industry with the iconic slogan, "Just Do it," Nike is marking the tagline's anniversary with a new campaign. The ad campaign, launching Thursday, is called "Possibilities" and features a 90-second commercial with a voiceover by actor Bradley Cooper and glimpses of superstar athletes including Lebron James and Serena Williams.

Watch the video here.

"Possibilities" looks to inspire people with a series of online challenges through Nike+, a digital ecosystem, the company explains on its site.

The commercial prompts viewers to push themselves to do more than run a marathon or ride a bike, and instead surpass boundaries by challenging the world's greatest athletes, or even ride a rhino.

“With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration," said Nike Global Chief Marketing Officer Davide Grasso.

The company encourages participants to use the hashtag "#JustDoIt" on social media to share their results, as well as compete against friends in  Nike+ Running and NikeFuel challenges.

Copyright 2013 ABC News Radio

  1. Environment
  2. Recreation

Tweets

Mariners
Mariners - The #Mariners have selected OF Cole Gillespie from Tacoma. Nick Franklin (Tacoma) and Erasmo Ramirez (High Desert) optioned post-game yest.

Less than a minute ago

westgov
westgov - See resolutions approved by Western Govs on water, mining reclamation, WIPP Land withdrawal & more. ow.ly/w7Yta

2 minutes ago

washdems
washdems - Congratulations @matt_isenhower on your successful kickoff for State Senate! ow.ly/w81jX #waleg

4 minutes ago

nfl
nfl - .@Packers. @Seahawks. 133 days... #Kickoff2014 Here's something to hold you over: on.nfl.com/1k9Aq5s

Retweeted 7 minutes ago

Public Notices