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  • MGH&FC Donates Gifts To Foster Children

    foster kids.2014For the fifth straight year, DSHS Child and Family Services Division has been the recipient of toys and items generously donated by Mason General Hospital & Family of Clinics staff and the community.  Bikes, toys, books, movies, and clothing were among the many items donated to 63 local children and… Read More +

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  • Tacoma Standoff Ends With Suspect's Arrest

    tacoma standoffA standoff in Tacoma ended Friday afternoon with the arrest of a man described as a career criminal wanted by police and the Washington State Patrol for multiple car thefts and other crimes including a home invasion. A SWAT team that surrounded the home for several hours fired tear gas before… Read More +

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  • Oregon State Rolls Past Depaul

    sports3Victor Robbins scored a career-high 27 points as Oregon State dominated DePaul 90-59 on Thursday night. Olaf Schaftenaar added a career-high 21 points and Gary Payton II had 15 points and five steals for the Beavers (8-2). Jamee Crockett had 14 points for the Blue Demons (6-4). Schaftenaar scored 11 of the Beavers' first 13 points to give Oregon State a 13-6 lead at the 15:47 mark. A Robbins 3-pointer stretched the margin to 42-21 with 3:23 remaining in the half.

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LG’s Shock Ad Raises Questions About ‘Prankvertising’

b_250_0_16777215_00_images_obgrabber_2013-09_c584559d42.jpgDenis Doyle/Bloomberg via Getty Images (NEW YORK) -- A new LG ad has people buzzing for its intense shock value. The commercial, posted to YouTube on Monday, shows people from technology company LG working on an office in Chile. They place one of their 84-inch HD TVs in the spot where the window should be and wire the place with hidden cameras.

Their plan was simple: Invite unsuspecting job applicants into the wired office, and during the interview the applicants will see a scene of doom -- a scene of falling meteors -- unfolding through the “window.” Not surprisingly, the job applicants freak out.  The room goes dark and the job hopefuls hunker down.  When the lights come up, the office door is opened and the prank is revealed.  Some of the applicants are able to laugh it off, but one man storms off angrily.

As of Thursday night, the ad had been seen more than three million times on YouTube.  Many found it funny and others praised the realism of the doomsday scene that played out on the television, but some viewers were highly skeptical. One commenter thought the job applicants were actors. LG wouldn’t confirm or deny the speculation when contacted by ABC News.

The commercial is the latest in a trend known as “prankvertising.”  Advertisers have been scrambling to out-do each other with elaborate, arguably sadistic scenarios designed to shock the viewers and go viral. Critics of shock ads say they pose real concerns.  What if one of the subjects has a heart attack?  What if viewers are totally turned off by the extreme tactics employed by the advertiser? They also question whether the ads translate to increased sales. “People have no idea if it helps generate sales,” said Christopher Heine of Adweek.  “That said, it does generate publicity and brands can only hope that the publicity would be positive and not negative.”

Copyright 2013 ABC News Radio

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