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  • 2 Dead In Shooting In Olympia

    police-tapeThe Thurston County sheriff's office says a man and a woman have died in an Olympia-area shooting. Lt. Cliff Ziesemer says the woman was pronounced dead at the scene Wednesday afternoon. The man died while being transported to Providence St. Peter… Read More +

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  • Inslee Seeks Support For More Wildfire Money

    carltonfireGov. Jay Inslee and Lands Commissioner Peter Goldmark are asking Washington state's congressional delegation for their support in seeking additional money that could be used for fighting wildfires. The letter sent Wednesday comes a week after a dozen U.S. Senators, including… Read More +

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  • Cleveland Over Mariners 2-0

    mariners logo NewCorey Kluber had three-hitter to outpitch Felix Hernandez for his first career shutout, Yan Gomes had a two-run double and the Cleveland Indians beat the Seattle Mariners 2-0 on Wednesday night. The matchup between two of the top pitchers in the American League lived up to its billing. Kluber (11-6) held the Mariners to three singles and no walks while striking out eight.

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LG’s Shock Ad Raises Questions About ‘Prankvertising’

b_250_0_16777215_00_images_obgrabber_2013-09_c584559d42.jpgDenis Doyle/Bloomberg via Getty Images (NEW YORK) -- A new LG ad has people buzzing for its intense shock value. The commercial, posted to YouTube on Monday, shows people from technology company LG working on an office in Chile. They place one of their 84-inch HD TVs in the spot where the window should be and wire the place with hidden cameras.

Their plan was simple: Invite unsuspecting job applicants into the wired office, and during the interview the applicants will see a scene of doom -- a scene of falling meteors -- unfolding through the “window.” Not surprisingly, the job applicants freak out.  The room goes dark and the job hopefuls hunker down.  When the lights come up, the office door is opened and the prank is revealed.  Some of the applicants are able to laugh it off, but one man storms off angrily.

As of Thursday night, the ad had been seen more than three million times on YouTube.  Many found it funny and others praised the realism of the doomsday scene that played out on the television, but some viewers were highly skeptical. One commenter thought the job applicants were actors. LG wouldn’t confirm or deny the speculation when contacted by ABC News.

The commercial is the latest in a trend known as “prankvertising.”  Advertisers have been scrambling to out-do each other with elaborate, arguably sadistic scenarios designed to shock the viewers and go viral. Critics of shock ads say they pose real concerns.  What if one of the subjects has a heart attack?  What if viewers are totally turned off by the extreme tactics employed by the advertiser? They also question whether the ads translate to increased sales. “People have no idea if it helps generate sales,” said Christopher Heine of Adweek.  “That said, it does generate publicity and brands can only hope that the publicity would be positive and not negative.”

Copyright 2013 ABC News Radio

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