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Shelton, WA

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  • Flood Warning Extends Through Thursday Morning

    skok floodThe flood warning continues for the Skokomish River near Potlatch affecting Mason County, Olympic Peninsula Region. While showers will continue over the south slopes of the Olympics, heavy rain has come to an end. The three to five inches of… Read More +

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  • Public College Enrollment Up In Washington State

    univ studentsMinority enrollment is growing at Washington's public colleges and universities. School officials reported this week that total enrollment continues its upward trend. The University of Washington, Washington State University, Western Washington University and Eastern Washington University all reported increases in… Read More +

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  • Seahawks Roster Moves

    brackettThe Seattle Seahawks have claimed TE Brett Brackett off waivers from the Tennessee Titans and released TE RaShaun Allen, the team announced this afternoon.
    Brackett was originally signed as an undrafted free agent by the Miami Dolphins on July 28, 2011. He spent time on the Miami, Jacksonville and Philadelphia practice squads during 2011.

    Read More
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LG’s Shock Ad Raises Questions About ‘Prankvertising’

b_250_0_16777215_00_images_obgrabber_2013-09_c584559d42.jpgDenis Doyle/Bloomberg via Getty Images (NEW YORK) -- A new LG ad has people buzzing for its intense shock value. The commercial, posted to YouTube on Monday, shows people from technology company LG working on an office in Chile. They place one of their 84-inch HD TVs in the spot where the window should be and wire the place with hidden cameras.

Their plan was simple: Invite unsuspecting job applicants into the wired office, and during the interview the applicants will see a scene of doom -- a scene of falling meteors -- unfolding through the “window.” Not surprisingly, the job applicants freak out.  The room goes dark and the job hopefuls hunker down.  When the lights come up, the office door is opened and the prank is revealed.  Some of the applicants are able to laugh it off, but one man storms off angrily.

As of Thursday night, the ad had been seen more than three million times on YouTube.  Many found it funny and others praised the realism of the doomsday scene that played out on the television, but some viewers were highly skeptical. One commenter thought the job applicants were actors. LG wouldn’t confirm or deny the speculation when contacted by ABC News.

The commercial is the latest in a trend known as “prankvertising.”  Advertisers have been scrambling to out-do each other with elaborate, arguably sadistic scenarios designed to shock the viewers and go viral. Critics of shock ads say they pose real concerns.  What if one of the subjects has a heart attack?  What if viewers are totally turned off by the extreme tactics employed by the advertiser? They also question whether the ads translate to increased sales. “People have no idea if it helps generate sales,” said Christopher Heine of Adweek.  “That said, it does generate publicity and brands can only hope that the publicity would be positive and not negative.”

Copyright 2013 ABC News Radio

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