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  • Yelm Resident Is Boatswain On USS Zumwalt

    FosterA 1997 Yelm High School graduate and Yelm, Wash. native is serving aboard one of the U.S. Navy’s newest and most advanced ships, the destroyer Zumwalt (DDG 1000), which is currently under construction at Bath Iron Works in Bath, Maine. Chief… Read More +

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  • 1 Killed In Collision With Patrol Car Near Ephrata

    DEPUTY-TRUCKThe Washington State Patrol is investigating a vehicle collision that killed a 22-year-old woman and injured a Grant County sheriff's deputy. The crash involving the two drivers happened Saturday morning about 8 miles south of Ephrata, Washington. The patrol says 22-year-old… Read More +

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  • Seahawks Hold Off Broncos 26-20 In Overtime

    hawsktextgradMarshawn Lynch scored on a 6-yard TD run on the first possession of overtime and the Seattle Seahawks beat the Denver Broncos 26-20 on Sunday in a Super Bowl rematch that lived up to expectations. Seattle (2-1) blew a 17-3 fourth-quarter lead, watching Denver tie the game at 20 on Peyton Manning's 26-yard touchdown pass to Jacob Tamme with 18 seconds left in regulation and his 2-point conversion pass to Demaryius Thomas.

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LG’s Shock Ad Raises Questions About ‘Prankvertising’

b_250_0_16777215_00_images_obgrabber_2013-09_c584559d42.jpgDenis Doyle/Bloomberg via Getty Images (NEW YORK) -- A new LG ad has people buzzing for its intense shock value. The commercial, posted to YouTube on Monday, shows people from technology company LG working on an office in Chile. They place one of their 84-inch HD TVs in the spot where the window should be and wire the place with hidden cameras.

Their plan was simple: Invite unsuspecting job applicants into the wired office, and during the interview the applicants will see a scene of doom -- a scene of falling meteors -- unfolding through the “window.” Not surprisingly, the job applicants freak out.  The room goes dark and the job hopefuls hunker down.  When the lights come up, the office door is opened and the prank is revealed.  Some of the applicants are able to laugh it off, but one man storms off angrily.

As of Thursday night, the ad had been seen more than three million times on YouTube.  Many found it funny and others praised the realism of the doomsday scene that played out on the television, but some viewers were highly skeptical. One commenter thought the job applicants were actors. LG wouldn’t confirm or deny the speculation when contacted by ABC News.

The commercial is the latest in a trend known as “prankvertising.”  Advertisers have been scrambling to out-do each other with elaborate, arguably sadistic scenarios designed to shock the viewers and go viral. Critics of shock ads say they pose real concerns.  What if one of the subjects has a heart attack?  What if viewers are totally turned off by the extreme tactics employed by the advertiser? They also question whether the ads translate to increased sales. “People have no idea if it helps generate sales,” said Christopher Heine of Adweek.  “That said, it does generate publicity and brands can only hope that the publicity would be positive and not negative.”

Copyright 2013 ABC News Radio

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wsdot_tacoma
wsdot_tacoma - Cleared: Collision on SR 7 both dirs. near 260th St E at mp 42

4 hours ago

OlySportsBlog
OlySportsBlog - OlySports.com Local Sports Report for September 22nd wp.me/p28W3B-2UY

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Seahawks
Seahawks - Thanks summer. #WhatsNext?

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wspd1pio
wspd1pio - We're investigating a 2 vehicle collision on SR-7 at 260th. Injuries appear to be non-life-threatening, 1 driver in custody for DUI.

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