Light rain

51°F

Shelton, WA

Light rain
Humidity: 96%
  • Astros Beat Seattle 5-2

    mariners logo5Collin McHugh struck out a career-high 12 in his season debut, and Jason Castro, Chris Carter and Matt Dominguez homered to lift the Houston Astros to a 5-2 win over the Seattle Mariners on Tuesday night. McHugh (1-0), called up from Triple-A Oklahoma City for the start, struck out the first three batters of the game to set the tone for his first win in 10 career starts.

    Read More
  • 1

LG’s Shock Ad Raises Questions About ‘Prankvertising’

b_250_0_16777215_00_images_obgrabber_2013-09_c584559d42.jpgDenis Doyle/Bloomberg via Getty Images (NEW YORK) -- A new LG ad has people buzzing for its intense shock value. The commercial, posted to YouTube on Monday, shows people from technology company LG working on an office in Chile. They place one of their 84-inch HD TVs in the spot where the window should be and wire the place with hidden cameras.

Their plan was simple: Invite unsuspecting job applicants into the wired office, and during the interview the applicants will see a scene of doom -- a scene of falling meteors -- unfolding through the “window.” Not surprisingly, the job applicants freak out.  The room goes dark and the job hopefuls hunker down.  When the lights come up, the office door is opened and the prank is revealed.  Some of the applicants are able to laugh it off, but one man storms off angrily.

As of Thursday night, the ad had been seen more than three million times on YouTube.  Many found it funny and others praised the realism of the doomsday scene that played out on the television, but some viewers were highly skeptical. One commenter thought the job applicants were actors. LG wouldn’t confirm or deny the speculation when contacted by ABC News.

The commercial is the latest in a trend known as “prankvertising.”  Advertisers have been scrambling to out-do each other with elaborate, arguably sadistic scenarios designed to shock the viewers and go viral. Critics of shock ads say they pose real concerns.  What if one of the subjects has a heart attack?  What if viewers are totally turned off by the extreme tactics employed by the advertiser? They also question whether the ads translate to increased sales. “People have no idea if it helps generate sales,” said Christopher Heine of Adweek.  “That said, it does generate publicity and brands can only hope that the publicity would be positive and not negative.”

Copyright 2013 ABC News Radio

  1. Environment
  2. Recreation

Tweets

wspd2pio
wspd2pio - has minor damage and there are no injuries. The two car collision that she originally responded to has minor injuries.

5 hours ago

wspd2pio
wspd2pio - The trooper was responding to a blocking disabled while also en route to a two car collision. Serious multi-tasking! The trooper's car...

5 hours ago

wspd2pio
wspd2pio - The first vehicle hit the trooper's car after being hit by the car that fled the scene. Second time in three nights that a WSP car was hit.

5 hours ago

wspd2pio
wspd2pio - Update: it appears the first vehicle was slowing as it approached the trooper and was struck by another car which fled the scene.

5 hours ago

Public Notices