(NEW YORK) -- Thanksgiving is more than two months away, but already many big retailers are planning for the holiday shopping season. The launch of the holiday season for retailers has come even earlier this year and may be a sign of desperation. Expectations for the holiday shopping season are not good and the uncertain economy is only one reason of many.
Shoppers are cautious about spending money and go armed with their smartphones when they go to the mall. But "a lot of the retailers and the big boxes are completing ignoring mobile", says consumer behavior expert Eric Holtzclaw, CEO of Laddering Works.
That could be an expensive mistake. "They should have a mobile app and they should have social media campaigns that really interact with their consumers so that they can help them along that decision-buying process and then they'll go ahead and purchase the product," says Holtzclaw.
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