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  • Local Officials Recognized For Professional Excellence

    TheresiaEhrichTheresia Ehrich, currently the Chief Administrative Deputy for the Mason County sheriff's Department and Cathy Beierle, Finance Director for the City of Shelton, two financial services professions, have earned the "Professional Officer Award" for the State of Washington from the Washington… Read More +

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  • Student Shooter Dead After School Attack

    SeaSchoolShooterPolice say a lone shooter is dead after an attack at a high school north of Seattle. Marysville Police Commander Robb Lamoureux (LAM'-or-oh) said the shooter was a student, but he did not have any additional information including where in the… Read More +

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  • Baldwin Optimistic About Seahawks Moving Forward

    baldwinDoug Baldwin was about to board the charter bus last Friday when he got word Seattle had traded Percy Harvin. Two days later, he sat in a St. Louis locker room after one of the best games in his career answering questions about whether he was involved in a preseason scuffle with Harvin. Baldwin and the Seahawks are ready to put the Harvin conversation in the past.

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Company to Track Your Snack Buying Habits with Microsoft Kinect?

b_250_0_16777215_00_images_obgrabber_2013-10_395af6aac1.jpgBig Cheese Photo/Thinkstock (NEW YORK) -- It's a dance many of us have experienced in the grocery store: You grab a package of cookies, weigh the consequences of eating them, hesitantly put them back on the shelf and slowly walk away. The ritual may now be video-recorded for quality assurance, thanks to a new Mondelez International program called Smart Shelf.

  The program uses a Kinect, Microsoft's motion-tracking and facial-recognition device, to track shoppers as they look at various Mondelez-associated brands, such as Triscuit, Ritz and Oreo.

"Our goal is to understand how shoppers see, scan, spot, show interest and select products from the shelf in the store," said a spokeswoman for Mondelez.  "We can also engage and influence the purchase decision by delivering a targeted shopper experience.  For example, we can deliver audio or play a video based on demographics, distance and even the time of the day."

Mondelez isn't the first company to experiment with targeted advertising.  The EyeSee Mannequin, released by Almax last year, used both cameras and microphones to track how people behaved in department stores.  They were also capable of sending data to department stores and retail brands, similar to how Smart Shelf is capable of sending data back to Mondelez.

Richard Buino, another spokesman for Mondelez, said that a customer's privacy is a big concern for the company, and that Smart Shelf would not infringe upon it.

"The technology looks at facial features to determine gender and approximate age, but it doesn't save the images," he told ABC News.

Microsoft did not immediately respond to ABC News' request for comment.

Lee Tien, an attorney with the Electronic Frontier Foundation, said that Mondelez really needs to evaluate whether this type of commercial surveillance is worthwhile for its business.

"What need do they think they're filling?" he said. "You have to do a whole lot to overcome this presumption that store tracking is acceptable.  Good luck on that."

Copyright 2013 ABC News Radio

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