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  • MGH Olympic Physicians Welcomes Two New Providers

    MGH New ProvidersMGH Olympic Physicians recently added two new health care providers to its clinical staff, enhancing its mission to provide quality, cost-effective primary health care to the residents of our community. Jennifer Nelson, A.R.N.P., is a board-certified family nurse practitioner licensed by the state of Washington, and also board-certified with the American… Read More +

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  • Bill Registers Displeasure With State High Court

    gavel1A group of lawmakers peeved at the Washington Supreme Court has filed a bill that would turn races for the state's high court into partisan contests. The Seattle Times reports that the measure is meant as a rebuke over what the 19 representatives see as the court's overreach in ordering the state to… Read More +

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  • Oregon State Rolls Past Depaul

    sports3Victor Robbins scored a career-high 27 points as Oregon State dominated DePaul 90-59 on Thursday night. Olaf Schaftenaar added a career-high 21 points and Gary Payton II had 15 points and five steals for the Beavers (8-2). Jamee Crockett had 14 points for the Blue Demons (6-4). Schaftenaar scored 11 of the Beavers' first 13 points to give Oregon State a 13-6 lead at the 15:47 mark. A Robbins 3-pointer stretched the margin to 42-21 with 3:23 remaining in the half.

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Company to Track Your Snack Buying Habits with Microsoft Kinect?

b_250_0_16777215_00_images_obgrabber_2013-10_395af6aac1.jpgBig Cheese Photo/Thinkstock (NEW YORK) -- It's a dance many of us have experienced in the grocery store: You grab a package of cookies, weigh the consequences of eating them, hesitantly put them back on the shelf and slowly walk away. The ritual may now be video-recorded for quality assurance, thanks to a new Mondelez International program called Smart Shelf.

  The program uses a Kinect, Microsoft's motion-tracking and facial-recognition device, to track shoppers as they look at various Mondelez-associated brands, such as Triscuit, Ritz and Oreo.

"Our goal is to understand how shoppers see, scan, spot, show interest and select products from the shelf in the store," said a spokeswoman for Mondelez.  "We can also engage and influence the purchase decision by delivering a targeted shopper experience.  For example, we can deliver audio or play a video based on demographics, distance and even the time of the day."

Mondelez isn't the first company to experiment with targeted advertising.  The EyeSee Mannequin, released by Almax last year, used both cameras and microphones to track how people behaved in department stores.  They were also capable of sending data to department stores and retail brands, similar to how Smart Shelf is capable of sending data back to Mondelez.

Richard Buino, another spokesman for Mondelez, said that a customer's privacy is a big concern for the company, and that Smart Shelf would not infringe upon it.

"The technology looks at facial features to determine gender and approximate age, but it doesn't save the images," he told ABC News.

Microsoft did not immediately respond to ABC News' request for comment.

Lee Tien, an attorney with the Electronic Frontier Foundation, said that Mondelez really needs to evaluate whether this type of commercial surveillance is worthwhile for its business.

"What need do they think they're filling?" he said. "You have to do a whole lot to overcome this presumption that store tracking is acceptable.  Good luck on that."

Copyright 2013 ABC News Radio

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