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  • City's Poverty Task Force Falls Short Of Members

    sheltoncityCommunity Development Director Steve Goins asked the City Commission to reconsider requirements for potential task force members. Goins requested Resolution 1065-0414 be modified to reduce the wording from ‘seven members’ to ‘five to seven members’ to get the task force moving.

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  • Blue Angels Return

    blueangelsAs the Blue Angels return to Seattle for Seafair, so do Interstate 90 bridge closures. The state Department of Transportation is reminding motorists that the I-90 bridge over Lake Washington will be closed as the Blue Angels practice twice on Thursday… Read More +

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  • Lynch's Absence Means Opportunities In Seattle

    seahawks blueThe absence of Marshawn Lynch from Seattle Seahawks training camp means opportunity for Robert Turbin and Christine Michael. Turbin and Michael were already going to get the bulk of the work during the preseason with Lynch being prepped for the grind of the regular season. But with Lynch holding out, Turbin and Michael are getting a greater opportunity to show they can handle the load.

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Company to Track Your Snack Buying Habits with Microsoft Kinect?

b_250_0_16777215_00_images_obgrabber_2013-10_395af6aac1.jpgBig Cheese Photo/Thinkstock (NEW YORK) -- It's a dance many of us have experienced in the grocery store: You grab a package of cookies, weigh the consequences of eating them, hesitantly put them back on the shelf and slowly walk away. The ritual may now be video-recorded for quality assurance, thanks to a new Mondelez International program called Smart Shelf.

  The program uses a Kinect, Microsoft's motion-tracking and facial-recognition device, to track shoppers as they look at various Mondelez-associated brands, such as Triscuit, Ritz and Oreo.

"Our goal is to understand how shoppers see, scan, spot, show interest and select products from the shelf in the store," said a spokeswoman for Mondelez.  "We can also engage and influence the purchase decision by delivering a targeted shopper experience.  For example, we can deliver audio or play a video based on demographics, distance and even the time of the day."

Mondelez isn't the first company to experiment with targeted advertising.  The EyeSee Mannequin, released by Almax last year, used both cameras and microphones to track how people behaved in department stores.  They were also capable of sending data to department stores and retail brands, similar to how Smart Shelf is capable of sending data back to Mondelez.

Richard Buino, another spokesman for Mondelez, said that a customer's privacy is a big concern for the company, and that Smart Shelf would not infringe upon it.

"The technology looks at facial features to determine gender and approximate age, but it doesn't save the images," he told ABC News.

Microsoft did not immediately respond to ABC News' request for comment.

Lee Tien, an attorney with the Electronic Frontier Foundation, said that Mondelez really needs to evaluate whether this type of commercial surveillance is worthwhile for its business.

"What need do they think they're filling?" he said. "You have to do a whole lot to overcome this presumption that store tracking is acceptable.  Good luck on that."

Copyright 2013 ABC News Radio

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