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  • Local Officials Recognized For Professional Excellence

    TheresiaEhrichTheresia Ehrich, currently the Chief Administrative Deputy for the Mason County sheriff's Department and Cathy Beierle, Finance Director for the City of Shelton, two financial services professions, have earned the "Professional Officer Award" for the State of Washington from the Washington… Read More +

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  • Student Shooter Dead After School Attack

    SeaSchoolShooterPolice say a lone shooter is dead after an attack at a high school north of Seattle. Marysville Police Commander Robb Lamoureux (LAM'-or-oh) said the shooter was a student, but he did not have any additional information including where in the… Read More +

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  • Baldwin Optimistic About Seahawks Moving Forward

    baldwinDoug Baldwin was about to board the charter bus last Friday when he got word Seattle had traded Percy Harvin. Two days later, he sat in a St. Louis locker room after one of the best games in his career answering questions about whether he was involved in a preseason scuffle with Harvin. Baldwin and the Seahawks are ready to put the Harvin conversation in the past.

    Read More
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Butterfinger Announces New Peanut Butter Cup

b_250_0_16777215_00_images_obgrabber_2013-10_6191961a31.jpgCourtesy Nestle USA Confections & Snacks Division(NEW YORK) -- Hershey’s Reese’s Peanut Butter Cup will soon have some competition on its hands: Nestlé has announced a brand-new peanut butter cup candy featuring Butterfinger as the star ingredient. The Butterfinger Peanut Butter Cup will be available nationwide starting in January, which is the bar’s first innovation in its 90-year history.

“We started noticing on Facebook, Twitter, and Pinterest how many people love recipes like cupcakes, cookies, Rice Krispie treats, cakes, etc. using Butterfinger,” Jeremy Vandervoet, brand manager for Butterfinger, said to ABC News.  “We just are capturing that momentum really. We want to go beyond the bar and make Butterfinger more broadly appealing, which is very organic to what consumers already want.”

After going through 40 to 50 rounds of testing, Vandervoet said they settled on the perfect ratio of a Butterfinger peanut filling with crunchy pieces mixed in, all surrounded by milk chocolate.

“Peanut butter cups have been around a long time, and they’ve never changed.  It was just an ‘aha’ moment of peanut butter cups are ripe for a dose of Butterfinger,” Vandervoet said.  “It’s very different from Reese’s, will be positioned differently, and tastes different, and I think will be a great complement to Reese’s, which is a classic, simple peanut butter cup.”

To celebrate the launch, Butterfinger Peanut Butter Cup will premiere with a 30-second commercial during the 2014 Super Bowl, touting the new slogan, “The cup just got crunchy.”

Copyright 2013 ABC News Radio

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