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  • Local Man Accused Of Diverting Mason County River

    riverbedThe state attorney general's office has accused a 55-year-old Mason County man of using an excavator to fill and divert the Tahuya River without a permit. William Cayo Sr. was charged in Mason County District Court on Thursday with three misdemeanor… Read More +

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  • Inslee Looks To Election For Climate Allies

    oilrefineryWashington Gov. Jay Inslee is likely in 2015 to roll out ambitious proposals to reduce carbon pollution such as a bill to cap greenhouse gases, but unless Democrats can make gains in the state Senate on Tuesday, he'll face a tougher… Read More +

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  • Seattle Picks Up 2015 Option On Iwakuma

    Iwakumajune10The Seattle Mariners will have right-hander Hisashi Iwakuma under contract for the 2015 season. The Mariners announced Thursday that Iwakuma's $7 million option was vested based on his on-field performance. Iwakuma missed the first month of the 2014 season but went 15-9 with a 3.52 ERA in 28 starts. In 91 career games with Seattle, Iwakuma is 38-20 with a 3.07 ERA.

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Butterfinger Announces New Peanut Butter Cup

b_250_0_16777215_00_images_obgrabber_2013-10_6191961a31.jpgCourtesy Nestle USA Confections & Snacks Division(NEW YORK) -- Hershey’s Reese’s Peanut Butter Cup will soon have some competition on its hands: Nestlé has announced a brand-new peanut butter cup candy featuring Butterfinger as the star ingredient. The Butterfinger Peanut Butter Cup will be available nationwide starting in January, which is the bar’s first innovation in its 90-year history.

“We started noticing on Facebook, Twitter, and Pinterest how many people love recipes like cupcakes, cookies, Rice Krispie treats, cakes, etc. using Butterfinger,” Jeremy Vandervoet, brand manager for Butterfinger, said to ABC News.  “We just are capturing that momentum really. We want to go beyond the bar and make Butterfinger more broadly appealing, which is very organic to what consumers already want.”

After going through 40 to 50 rounds of testing, Vandervoet said they settled on the perfect ratio of a Butterfinger peanut filling with crunchy pieces mixed in, all surrounded by milk chocolate.

“Peanut butter cups have been around a long time, and they’ve never changed.  It was just an ‘aha’ moment of peanut butter cups are ripe for a dose of Butterfinger,” Vandervoet said.  “It’s very different from Reese’s, will be positioned differently, and tastes different, and I think will be a great complement to Reese’s, which is a classic, simple peanut butter cup.”

To celebrate the launch, Butterfinger Peanut Butter Cup will premiere with a 30-second commercial during the 2014 Super Bowl, touting the new slogan, “The cup just got crunchy.”

Copyright 2013 ABC News Radio

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