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  • Thurston County ARC Agreement Now Official

    arc signing1A formal signing of the ARC ‘Letter of Intent’ took place Friday at the Accountability and Resource Center (ARC) with Thurston County Commissioners and Sheriff John Snaza. The agreement clears the way for the Thurston jail to open.… Read More +

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  • Lawmakers Celebrate Hawks Ahead Of Super Bowl

    Hawkington2The Washington state Senate passed a resolution honoring the Seattle Seahawks as they prepare to play the New England Patriots in Super Bowl XLIX. The resolution was passed Friday, and many lawmakers on the floor were wearing Seahawks jerseys,… Read More +

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  1. Daybreak
  2. Legislative Linkup
  • Baker Signed To Minor-League Deal

    marinersSThe Seattle Mariners have signed catcher John Baker to a minor-league deal with an invite to spring training. The Mariners announced the signing Thursday after Baker's physical. He is expected to compete with Jesus Sucre for the backup job playing behind starter Mike Zunino.

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Computer Cookies Under Attack?

b_250_0_16777215_00_images_obgrabber_2013-10_78db1ee2d6.jpgIngram Publishing/Thinkstock (NEW YORK) -- You may have hundreds of cookies on your computer. These pieces of code are used by marketers and advertising agencies to track your online behavior.  But now, cookies are under attack. The Wall Street Journal reports that Google, Facebook and Microsoft are “developing systems that plug into and control this river of data,” bypassing many software companies that put cookies on popular websites.

 

These Internet giants plan to come up with their own ways of placing highly targeted advertising on consumers’ computers and mobile devices. Cookies don’t work very well on tablets and smartphones, and fail to give marketers all of the information they are looking for.

A statement from Microsoft via AdAge says, “We agree that going beyond the cookie is important.  Our priority will be to find ways to do this that respect the interests of consumers.”

The balance of power in the highly lucrative online advertising industry may be shifting. But privacy advocates are raising objections to hyper-targeting, and may seek new federal regulations.

Copyright 2013 ABC News Radio

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