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  • Oysterfest 2014 Is Coming Your Way!

    oysterfest-vendorsWednesday morning on Daybreak Jeff and Dale sat down with Patti Case and talked about the plethora of events taking place at this year's Oysterfest, happening this weekend at the Washington State Fairgrounds in Shelton. Vendors representing all manners of charitable… Read More +

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  • Army Drops Murder Charges Over Iraqi Boys' Deaths

    M-BarberaThe Army has dropped murder charges against a soldier in the shooting of two unarmed Iraqi boys during a blown reconnaissance mission in 2007, but he still faces prosecution on allegations that he obstructed the investigation and threatened a journalist's wife.… Read More +

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  • Mariners To Be Aggressive Adding Bats In Offseason

    mariners logo5After narrowly missing the postseason, the Seattle Mariners say they will raise payroll in 2015 and aggressively pursue offense during the offseason. General manager Jack Zduriencik and manager Lloyd McClendon spoke Tuesday, two days after Seattle concluded an 87-75 season. The Mariners finished one game behind Oakland in the AL wild card standings.

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Computer Cookies Under Attack?

b_250_0_16777215_00_images_obgrabber_2013-10_78db1ee2d6.jpgIngram Publishing/Thinkstock (NEW YORK) -- You may have hundreds of cookies on your computer. These pieces of code are used by marketers and advertising agencies to track your online behavior.  But now, cookies are under attack. The Wall Street Journal reports that Google, Facebook and Microsoft are “developing systems that plug into and control this river of data,” bypassing many software companies that put cookies on popular websites.

 

These Internet giants plan to come up with their own ways of placing highly targeted advertising on consumers’ computers and mobile devices. Cookies don’t work very well on tablets and smartphones, and fail to give marketers all of the information they are looking for.

A statement from Microsoft via AdAge says, “We agree that going beyond the cookie is important.  Our priority will be to find ways to do this that respect the interests of consumers.”

The balance of power in the highly lucrative online advertising industry may be shifting. But privacy advocates are raising objections to hyper-targeting, and may seek new federal regulations.

Copyright 2013 ABC News Radio

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