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Shelton, WA

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Humidity: 93%
  • Flood Warning Extends Through Thursday Morning

    skok floodThe flood warning continues for the Skokomish River near Potlatch affecting Mason County, Olympic Peninsula Region. While showers will continue over the south slopes of the Olympics, heavy rain has come to an end. The three to five inches of… Read More +

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  • Olympia Hospital Must Start Paying Business Tax

    Prov-St.Peter-Hospital-OlympiaProvidence St. Peter Hospital in Olympia will have to start paying a city business tax that will cost it an estimated $340,000 next year. The City Council voted Tuesday to remove the business and occupation tax exemption for religious and medical… Read More +

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  • Seahawks Roster Moves

    brackettThe Seattle Seahawks have claimed TE Brett Brackett off waivers from the Tennessee Titans and released TE RaShaun Allen, the team announced this afternoon. Brackett was originally signed as an undrafted free agent by the Miami Dolphins on July 28, 2011. He spent time on the Miami, Jacksonville and Philadelphia practice squads during 2011. Signed to the Jaguars active roster on September 1, 2012,

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Computer Cookies Under Attack?

b_250_0_16777215_00_images_obgrabber_2013-10_78db1ee2d6.jpgIngram Publishing/Thinkstock (NEW YORK) -- You may have hundreds of cookies on your computer. These pieces of code are used by marketers and advertising agencies to track your online behavior.  But now, cookies are under attack. The Wall Street Journal reports that Google, Facebook and Microsoft are “developing systems that plug into and control this river of data,” bypassing many software companies that put cookies on popular websites.

 

These Internet giants plan to come up with their own ways of placing highly targeted advertising on consumers’ computers and mobile devices. Cookies don’t work very well on tablets and smartphones, and fail to give marketers all of the information they are looking for.

A statement from Microsoft via AdAge says, “We agree that going beyond the cookie is important.  Our priority will be to find ways to do this that respect the interests of consumers.”

The balance of power in the highly lucrative online advertising industry may be shifting. But privacy advocates are raising objections to hyper-targeting, and may seek new federal regulations.

Copyright 2013 ABC News Radio

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wsdot_tacoma - Collision on US 101 SB near Olympia City Limits at mp 367. The right lane is blocked.

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