Lay’s Chocolate Potato Chips Coming Soon?
(NEW YORK) -- If your taste buds crave the combination of salty and sweet, then this chip is for you. Lay’s is expected to announce it will sell Lay’s Wavy Potato Chips Dipped in Milk Chocolate, a sweet new offering from the salty snack giant. The chips will only be sold in certain stores, however, and only for a limited time, from now until New Year’s, a Frito-Lay’s official told USA Today.
“When you try something drastically different, you have to walk before you can run,” Ram Krishnan, vice president of marketing at Frito-Lay, told USA Today. “We wanted to test our way through this before we go big.”
The $3.49, 5-ounce bags of chips will be sold only at Target stores. Krishnan told the paper the company will consider making the chips a permanent offering if the limited rollout is a success.
The chocolate-dipped potato chips are the latest attempt by Lay’s to broaden its brand’s flavors. Earlier this year the company launched the “Do Us a Flavor” contest, an online competition that asked consumers to submit their own flavors and then vote on their favorite.
The winning flavor, Cheese Garlic Bread, was created by Karen Weber-Mendham, a mom of three from Land O’ Lakes, Wis.
Weber-Mendham’s Lay’s Cheesy Garlic Bread chips will remain on store shelves nationwide through the rest of the year. If one percent of her flavor’s 2013 net sales surpass the $1 million mark, Weber-Mendham, a part-time librarian, will take home that larger total as her grand prize.
Lay’s did not reply to ABC News’ request for comment as of this writing.
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