Mostly cloudy

51°F

Shelton, WA

Mostly cloudy
Humidity: 83%
  • PUD3 Financial Reporting Wins 10th Straight Award

    PUD3 FinancialMason PUD 3 has received its tenth consecutive international recognition for the quality and completeness of its financial reporting. PUD 3 was awarded the Certificate of Excellence in Financial Reporting for its 2013 Comprehensive Annual Financial Report by the International Government Finance Officers Association (GFOA) of the United States and… Read More +

  • 1
  • 3rd Washington Judge Upholds Pot-Business Ban

    MJ startsA third Washington state judge says cities and counties can ban licensed marijuana businesses within their jurisdictions. The ruling Friday from Benton County Superior Court Judge Vic VanderSchoor was issued in the case of Americanna Weed, which had sued the city of Kennewick over its ban on pot businesses.

    Read More +
  • 1
  • Jeanpierre Returns To Add Depth At Center

    seahawksFacing a dilemma at the center position following an injury to Max Unger last week, the Seattle Seahawks were fortunate that former backup Lemuel Jeanpierre was still available as a free agent. The Seahawks re-signed Jeanpierre on Tuesday to provide depth at center following a high-ankle sprain suffered by Unger last week against the Kansas City Chiefs.

    Read More
  • 1

Video Ads Look at Viewer's Face to Guess Age, Sex

b_250_0_16777215_00_images_obgrabber_2013-11_db28bd1243.jpgAmscreen (NEW YORK) -- What if a video advertisement could gaze into your face and, by using its own intelligence, correctly guess your age and gender?  At 450 gas stations in 12 countries, that's either happening already, or it's about to. Customers waiting in the checkout lines of gas station convenience stores owned by U.K. retailer Tesco, look up and see a flat-panel video display advertising, say, potato chips. 

The display looks back at them: An internal camera studies every person's face, and the system, by using algorithms, assigns each one a gender and an age.

The technology isn't meant to be precise enough to permit individual recognition -- It merely detects the presence of a face, decides if it's male or female, and puts it into one of four age groups: child, young adult, adult or a senior.

Called OptimEyes, the system is the creation of U.K. digital advertising company Amscreen.

OptimEyes, explains Amscreen in a release, is designed to give advertisers "real-time audience insight at the touch of a button, allowing advertisers to not only gain an understanding of the type and volume of people viewing their ads, but also to amend their campaigns on-the-fly, to increase their likelihood of reaching them through an understanding of real-time traffic flow and make-up."

The company argues that advertisers aren't the only ones to benefit. In Tesco's case, it says, OptimEye's ability to comprehend the general demographics of the customer means that the content of the ads can be made more relevant to each viewer.

A Tesco spokesperson stresses to ABC News that no images of customers are retained or stockpiled, and that the only data kept are the macro numbers for how many shoppers during a given time period were of what age and sex.

Some wary Britons, however, smelling Big Brother, have vehemently spoken out against the technology as the first step towards true facial recognition.

"The potential for abuse is chilling," writes the Daily Mirror.

If you were hoping to elude OptimEyes by wearing glasses or a hat, you won't.  The system, explains Amscreen's literature, has been taught to make allowances for hats, glasses and head scarves.  People wearing these will have their faces detected and scanned nonetheless.

But that's not to say there's no way to escape detection.

"It cannot detect individuals in full head coverings, such as someone wearing a burka.  Also, if an image does not move for a period of time, is discounts this as it is unlikely to be an actual viewer," says Amscreen of the technology.

There's no word yet on if or when this technology is coming to the U.S.

Copyright 2013 ABC News Radio

  1. Environment
  2. Recreation

Tweets

SoundersFC
SoundersFC - Same here! RT @yedlinny: “@MauriceEdu: Headed to the Galaxy vs Sounders game later! Who else is going?” I'm goin 🙋

1 hour ago

wspd2pio
wspd2pio - I-90 is back open!

1 hour ago

dbailey_18
dbailey_18 - Game Day, I know it's going to be ROCKIN in Centurylink today!! Juiced to see my boy @Bwagz54 back out there today!!

Retweeted 2 hours ago

Earl_Thomas
Earl_Thomas - You have to die daily. My latest blog entry, inspired by the words of @DougBaldwinJr bit.ly/11OKfl1 #AREA29 #Truth

Retweeted 2 hours ago

Public Notices