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  • Man Gets 4 Months For Poaching Geoducks

    geoducks basketA Port Orchard man has been sentenced to four months in prison after illegally harvesting 300 pounds of geoduck from the Olympia area and dumping them near Port Orchard. The Olympian reports the conviction of 27-year-old Matthew R. Petersen on… Read More +

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  • BNSF Cleaning Up Diesel Spill In Pasco

    oilspillWashington's Department of Ecology says BNSF Railway worked quickly to contain a diesel spill on tracks near the Pasco and McNary dam near the Columbia River. BNSF spokesman Gus Melonas says a BNSF freight train bound from Pasco to Seattle struck… Read More +

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  • 4 Homers Propel Mariners Over Astros 10-5

    marinersSDustin Ackley hit two solo homers, and Mike Zunino and Kyle Seager each hit three-run shots in a seven-run fourth inning as the Seattle Mariners cruised to a 10-5 win over the Houston Astros on Friday night. Ackley homered in the third and eighth innings for his second career multihomer game for the Mariners, who entered the day one game back for the second AL wild card spot.

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Video Ads Look at Viewer's Face to Guess Age, Sex

b_250_0_16777215_00_images_obgrabber_2013-11_db28bd1243.jpgAmscreen (NEW YORK) -- What if a video advertisement could gaze into your face and, by using its own intelligence, correctly guess your age and gender?  At 450 gas stations in 12 countries, that's either happening already, or it's about to. Customers waiting in the checkout lines of gas station convenience stores owned by U.K. retailer Tesco, look up and see a flat-panel video display advertising, say, potato chips. 

The display looks back at them: An internal camera studies every person's face, and the system, by using algorithms, assigns each one a gender and an age.

The technology isn't meant to be precise enough to permit individual recognition -- It merely detects the presence of a face, decides if it's male or female, and puts it into one of four age groups: child, young adult, adult or a senior.

Called OptimEyes, the system is the creation of U.K. digital advertising company Amscreen.

OptimEyes, explains Amscreen in a release, is designed to give advertisers "real-time audience insight at the touch of a button, allowing advertisers to not only gain an understanding of the type and volume of people viewing their ads, but also to amend their campaigns on-the-fly, to increase their likelihood of reaching them through an understanding of real-time traffic flow and make-up."

The company argues that advertisers aren't the only ones to benefit. In Tesco's case, it says, OptimEye's ability to comprehend the general demographics of the customer means that the content of the ads can be made more relevant to each viewer.

A Tesco spokesperson stresses to ABC News that no images of customers are retained or stockpiled, and that the only data kept are the macro numbers for how many shoppers during a given time period were of what age and sex.

Some wary Britons, however, smelling Big Brother, have vehemently spoken out against the technology as the first step towards true facial recognition.

"The potential for abuse is chilling," writes the Daily Mirror.

If you were hoping to elude OptimEyes by wearing glasses or a hat, you won't.  The system, explains Amscreen's literature, has been taught to make allowances for hats, glasses and head scarves.  People wearing these will have their faces detected and scanned nonetheless.

But that's not to say there's no way to escape detection.

"It cannot detect individuals in full head coverings, such as someone wearing a burka.  Also, if an image does not move for a period of time, is discounts this as it is unlikely to be an actual viewer," says Amscreen of the technology.

There's no word yet on if or when this technology is coming to the U.S.

Copyright 2013 ABC News Radio

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