Which TV Show Is the Most Expensive on Which to Advertise?
(NEW YORK) -- The Big Bang Theory is pulling in big bucks from advertisers. In fact, the hit CBS sitcom rakes in more cash per 30-second commercial than any other scripted or reality show on network TV. According to a survey of media buyers by Adweek, The Big Bang Theory earns $326,260 per 30-second ad.
It helps that the show is the most-watched comedy on TV, averaging more than 19 million viewers so far this season.
By way of comparison, NBC's singing competition The Voice draws up to $264,575 per 30-second spot; ABC's Emmy-winning comedy Modern Family takes in $257,435; and Fox's long-running animated series The Simpsons receives $256,963.
Though many of NBC's new shows are struggling in the ratings, the network boasts the most expensive freshman program on which to advertise: the James Spader drama The Blacklist, which has found a strong audience so far and is commanding a little less than $200,000 per 30-second ad.
The NFL still reigns supreme in the TV ad world: Fox earns $595,000 per 30-second ad for its late Sunday-afternoon games, while NBC's Sunday Night Football draws $25,000 less than that.
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