(NEW YORK) -- Something good might have come out of that massive blast of arctic air known as the polar vortex that froze much of the country in early January. The online dating site Zoosk reported a surge of memberships and messages during the worst of the cold weather, particularly in metro areas that were hardest hit.
Zoosk, which boasts 25 million members, said overall membership rose a whopping 48 percent while messages sent across its servers were up by 28 percent.
Portland, Maine, where the thermometer dropped below -15 degrees, experienced the biggest increase in business for Zoosk, followed by chilly Chicago and frigid New York. Boston and Minneapolis also saw a spike in memberships and messages.
What the site, which makes matches based on behavioral analysis, was unable to learn was just how successful the memberships and messages turned out.
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