As the Day Wears On, Ethical Behaviors Wear Off
(NEW YORK) -- Are you a morning person? That might help to make you more honest than other people, suggest researchers Maryam Kouchaki of Harvard University and Isaac Smith of the University of Utah's David Eccles School of Business. They ran a series of experiments using college students to test various unethical behaviors and at what points of the day people seem to lie, cheat and steal more often.
As a result, they came up with something called the "morning morality effect.” It essentially means that people are less likely to lie and cheat to gain some benefit in the morning than during the afternoon.
What’s the reason for this? Simply, that self-control seems to wane as we get more tired and are burdened with decision making.
Furthermore, it seems that those with higher ethical standards are prone to the “morning morality effect” while those who don’t feel guilty about cheating will do whatever it takes to get an edge no matter what time of day it is.
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